Boom. 151.2.

That is our new B Corp score. And that is not just any number. It is the highest score ever for a toilet paper brand worldwide. And yes, we now belong to the absolute global elite: only 1% of all companies that participate in B Corp cross the 150 mark.

Not bad for a bunch of toilet rolls, right?

What is B Corp again?

B Corp is the leading international certification that checks if you are more than just a profit machine. You are tested in five areas: governance, workers, environment, community, and customers. Everything has to add up.

The threshold: 80 points.
The average: around 100.
Our first score: 111.
Our new score: 151.2.

In other words: we are nearly double-ply above the bar.

How we got there

No magic tricks. No tall tales. Just choices that matter.

• Our factory is running smarter: waste 100% recycled, water in closed-loop systems, and energy from renewable sources.
  

• Our supply chain is transparent: from bamboo farmer in Ghana to toilet roll in your bathroom.
  

• Our transport is CO₂-neutral and more efficiently organized: more rolls per trip, fewer emissions.
  

• Our employment practices go beyond a contract: through social workshops like Pantar, we provide structural daily work to dozens of people in the Netherlands.
  

• Our impact in Ghana is growing: toilets, hygiene education, and new projects that contribute to our mission: clean and safe toilets for everyone.
  

And all of that together brought us that jump from 111 to 151.2.

How special is 151.2?

Here’s a quick list:

• Tony’s Chocolonely – 126
  

• Ben & Jerry’s – 96
  

• Patagonia – 166

• holie 126
  

• The Good Roll – 151.2
  

We belong right among the icons. Only we do it with toilet paper. And we think that is perhaps the best proof that even the most mundane product can be a catalyst for change.

What this means

Our mission was simple from day one: make an impact with every roll. This score shows that those aren't just empty words.

For you, this means that with one simple choice – your toilet paper – you contribute to:

• a supply chain that is cleaner and fairer,
  

• employment opportunities for people with fewer chances,
  

• and sanitation facilities in Ghana that change lives.
  

And now?

The next assessment follows in two years. By then, our factory in Ghana will be running at full speed and we will make the entire chain even more transparent.

We are proud. Very proud.
But this is just the beginning.
Because one thing is certain: every roll counts, so WIPE RIGHT, CHANGE LIVES