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This is why we roll

We are The Good Roll, makers of 100% European recycled and bamboo toilet paper. Our mission is simple: Safe and clean toilets for everyone! With 50% of our net profit we build toilets in Ghana.

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This is why we roll

Sit down for a moment and think about this.

We are The Good Roll, makers of 100% European recycled and bamboo toilet paper. Our mission is simple: Safe and clean toilets for everyone! With 50% of our net profit we build toilets in Ghana.

The Good Roll was born out of a shared frustration. There are 2.3 billion people worldwide who do not have access to safe and clean toilets, one third (!) of the world's population. In addition, 27,000 trees are cut down every day for the production of paper.

  • The Good Roll donates 50% of its net profit each year to building toilets in developing countries.

  • A unique Dutch win-win concept: 100% tree-friendly toilet rolls, made from bamboo or European recycled paper, with which we want to give as many people as possible access to safe and clean toilets.

Shocking figures if you ask us. So shocking that they inspired us to develop The Good Roll; an initiative with which we want to tackle both problems. A unique Dutch win-win concept: 100% tree-friendly toilet rolls, made from bamboo or European recycled paper, with which we want to give as many people as possible access to safe and clean toilets.

The Good Roll donates 50% of its net profit each year to building toilets in developing countries. This is the net profit, so the profit that remains after the costs incurred (staff, office) have been deducted.

  • Every day, 27,000 trees are cut down for the production of toilet paper.

  • There are 2.3 billion people worldwide who do not have access to safe and clean toilets, one third (!) of the world's population.

Social Enterprise and Workplace

In addition to a truly sustainable product, we also want to make a direct social contribution. That is why we work with a social enterprise for the wrapping and packaging of part of our products. In this way, we offer work and guidance to more than 75 people!

People who work at a social enterprise have a distance to the labor market. Read more about our social workplace here .

Meet our Creative Captain and Founder Melle Schellekens!

Looking for an inspiring speaker for your event?

Are you looking for a speaker who can enrich your event with enthusiasm and profound insights? Meet our Creative Captain and Founder Melle Schellekens!

Melle Schellekens, a sought-after speaker, shares his inspiring journey in the field of sustainability, entrepreneurship and leadership. Not only the brain behind The Good Roll, but also a creative jack-of-all-trades.

Melle's story goes beyond the roles; it's about impact, creativity and the coolest changes. Whether it's sustainability, entrepreneurial challenges or leadership, Melle is ready for an interesting conversation. His talks are full of real stories, humor and above all, an infectious dose of creativity and GOOD vibes for a better world.

If your event is crying out for inspiration, let us know!

Our team

  • Give Sander a shout if you want some goodness

    Sander de Klerk

    Co-Founder & Chief Rolling Officer

  • Want to collab or know more about our awesome story? Give Melle a shout!

    Melle Schellekens

    Co-Founder & Creative Captain

  • Makes sure everything runs smoothly

    Pien Smit

    Director of Smooth Operations

  • Builds relationships, closes deals and never runs out of good shit to say.

    Nick van Katswaarde

    Account Manager Sales

  • Builds strong relationships and keeps the sales rolling

    Boudewijn Mintjens

    Sales & account manager

  • Takes care of the people who make the good shit happen.

    Chelsea Halbesma

    Head of People

  • Keeps the rolls moving and the deals roling in

    Adne Wind

    Operations & Sales specialist

  • Connects the right people and keeps us several rolls ahead.

    Adriaan Hendrikse

    Chief Relations & Strategy

  • Builds retail relationships and keeps the rolls moving.

    Cas Ringelberg

    Sales & Retail Manager

  • Turns toilet trouble into happy endings

    Debbie van der Valk

    Customer Care Representative

  • Makes every roll look almost too good to use.

    Minouche van Mourik

    Junior Designer

  • The real reason everyone comes to the office

    Bobbie & Charlie

    The office managers

  • Keeps the chaos organised, one checklist at a time.

    Mila Elders

    Junior Project Manager

  • Keeps everything running smoothly behind the bathroom door.

    Julie van Sante

    Operations Specialist

  • Spots fresh opportunities before anyone else smells them.

    Eva Bakker

    Junior Business Development Manager

  • Measures the good shit and makes sure it keeps growing.

    Marjan Verbeek

    Impact, Carbon & Project Manager

  • Turns toilet paper into something worth talking about.

    Cher Osinga

    Head of Marketing

  • Keeps the team supported, sorted and ready to roll.

    Solange Groenhuijzen

    HR Coordinator

  • Helps turn toilet paper into content people actually give a shit about.

    Floris van Beekhuizen

    Stagiair Marketing

  • Makes new connections and turns them into something worth rolling with.

    Pim Geenen

    Junior Account Manager