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This is why we roll

We are The Good Roll, makers of 100% European recycled and bamboo toilet paper. Our mission is simple: Safe and clean toilets for everyone! With 50% of our net profit we build toilets in Ghana.

This is why we roll

Sit down for a moment and think about this.

We are The Good Roll, makers of 100% European recycled and bamboo toilet paper. Our mission is simple: Safe and clean toilets for everyone! With 50% of our net profit we build toilets in Ghana.

The Good Roll was born out of a shared frustration. There are 2.3 billion people worldwide who do not have access to safe and clean toilets, one third (!) of the world's population. In addition, 27,000 trees are cut down every day for the production of paper.

  • The Good Roll donates 50% of its net profit each year to building toilets in developing countries.

  • A unique Dutch win-win concept: 100% tree-friendly toilet rolls, made from bamboo or European recycled paper, with which we want to give as many people as possible access to safe and clean toilets.

Shocking figures if you ask us. So shocking that they inspired us to develop The Good Roll; an initiative with which we want to tackle both problems. A unique Dutch win-win concept: 100% tree-friendly toilet rolls, made from bamboo or European recycled paper, with which we want to give as many people as possible access to safe and clean toilets.

The Good Roll donates 50% of its net profit each year to building toilets in developing countries. This is the net profit, so the profit that remains after the costs incurred (staff, office) have been deducted.

  • Every day, 27,000 trees are cut down for the production of toilet paper.

  • There are 2.3 billion people worldwide who do not have access to safe and clean toilets, one third (!) of the world's population.

Social Enterprise and Workplace

In addition to a truly sustainable product, we also want to make a direct social contribution. That is why we work with a social enterprise for the wrapping and packaging of part of our products. In this way, we offer work and guidance to more than 75 people!

People who work at a social enterprise have a distance to the labor market. Read more about our social workplace here .

Meet our Creative Captain and Founder Melle Schellekens!

Looking for an inspiring speaker for your event?

Are you looking for a speaker who can enrich your event with enthusiasm and profound insights? Meet our Creative Captain and Founder Melle Schellekens!

Melle Schellekens, a sought-after speaker, shares his inspiring journey in the field of sustainability, entrepreneurship and leadership. Not only the brain behind The Good Roll, but also a creative jack-of-all-trades.

Melle's story goes beyond the roles; it's about impact, creativity and the coolest changes. Whether it's sustainability, entrepreneurial challenges or leadership, Melle is ready for an interesting conversation. His talks are full of real stories, humor and above all, an infectious dose of creativity and GOOD vibes for a better world.

If your event is crying out for inspiration, let us know!

Our team

  • Give Sander a shout if you want some goodness

    Sander de Klerk

    Co-Founder & Chief Rolling Officer

  • Want to collab or know more about our awesome story? Give Melle a shout!

    Melle Schellekens

    Co-Founder & Creative Captain

  • Makes sure everything runs smoothly

    Pien Smit

    Director of Smooth Operations

  • The genius of E-commerce

    Suzan Broertjes

    Online Wizard

  • One pixel at a time

    Suus Lemmen

    Pixel Picasso

  • Saving the world one newsletter at a time

    Sandra Einvall

    Online Optimist

  • Ensures that every business rolls with us

    Jasper Morsink

    Sales Sorcerer

  • Will count in his sleep

    Casper Willemsen

    Number Ninja

  • Ensures our social media is on a rolllll

    Gwen Bons

    Intern Content Clown

  • Manages your (paper) business. You can count on that

    Nick van Katswaarde

    Account(-on-me) Manager

  • Keeps your business rolling smoothly

    Josje Noë

    Poo-tential Client Manager

  • Seals the deal

    Boudewijn Mintjens

    The Sales Whisperer

  • Takes care of the difficult numbers, 1 + 1 = 3

    Chelsea Halbesma

    Finance Fairy

  • Rocks The Rolls With you!

    Adne Wind

    The Conversion Rockstar

  • Altijd op jacht naar een nieuwe klant

    Max Wennekers

    Paper predator

  • Nothing is truly a problem for this professional problem-fixer

    Maartje Buddenberg

    Chief Hapiness Officer

  • I sell with passion, you win with impact.

    Cas Ringelberg

    Sales Moneyvestor

  • Rolling ideas into motion

    Evelien Brantjes

    Intern Project Roller

  • Quote is needed

    Wieger van der Hoeven

    Intern Inventory Illusionist

  • Keeps everything rolling in our (social) workplace

    Desiree van Geldorp

    HR

  • Rolling with the retail

    Frank Wanders

    Retail roller