RevoLOOtion is the only solution

At The Good Roll, we go beyond just producing toilet paper; we work every day to have a global impact. We are not only committed to building and maintaining toilets. We also do our part by offering sustainable products and providing hygiene education at schools in Ghana. As a leader in sustainability, we believe that making conscious choices is not only necessary, but can also be fun and impactful. For this reason, we will switch from our white recycled toilet paper to the Au NatuROLL, a sustainable toilet paper made from recycled kraft paper, from April 2024. With this change, we show that we are opting for a more environmentally friendly approach.

The benefits of Kraft paper

In addition to the personal comfort that our toilet paper provides, choosing Au NatuROLL means a commitment to environmental awareness. It’s a small act that collectively makes a big difference. But why this switch, you may ask? Let’s take a closer look at the advantages of kraft paper over traditional recycled toilet paper.

The choice for kraft paper is based on the fact that the production of this paper is less energy and water intensive than that of traditional recycled toilet paper. A major advantage of kraft paper is that it does not need to be bleached, which means that the rolls retain their natural color. This forms a striking contrast with white toilet paper, which is often treated with bleaching agents to achieve that bright color. However, choosing the natural color of kraft paper is not just about the look; it is also better for the planet.

Kraft paper, in its unbleached, natural form, offers a compelling alternative to traditional recycled and bleached toilet paper. The kraft paper used in Au NatuROLL is made from recycled cardboard and helps to reduce waste. The emphasis is on reusing materials, an important aspect in the pursuit of a sustainable future.

Kraft vs. Bamboo

In addition, we offer even more sustainable options: our bamboo toilet paper. Our bamboo toilet paper comes from one of the world's fastest growing plants. Bamboo is known for its sustainability, as it requires less water, no pesticides and grows back quickly. These properties make bamboo the ideal choice for customers looking for an alternative to traditional wood paper.

On the other hand, we have our kraft paper. The unbleached nature of kraft paper retains its unique colour, and the material is obtained from recycled cardboard, making it fit into the concept of the circular economy.

When we talk about recycled paper versus kraft paper, interesting sustainability aspects come to the fore. Recycled paper is made from post-consumer waste, including newspapers, magazines, and cardboard. The recycling process involves breaking these materials down into pulp and reusing them to make new paper. Kraft paper is made by treating wood pulp in the kraft process. This results in strong, unbleached paper.

Both options fit perfectly with The Good Roll's commitment to sustainability, allowing everyone to make their own choices that align with their values ​​and contribute to a greener planet.

Contributing to a Positive Impact – Role by Role

By choosing Au NatuROLL, you are actively contributing to a more positive impact on our planet. Our commitment to sustainable production processes puts both the environment and our users at the forefront. It's not just about toilet paper; it's about making conscious choices that matter.

And for those worried about a lack of vibrancy in their toilet experience, don't panic! We'll also be providing these rolls with a colourful jacket to brighten up any toilet.

We go beyond producing toilet paper. Every day we are committed to making a global impact, and we want to improve our products. Our latest step, the introduction of the Au NatuROLL made from recycled kraft paper, is a conscious choice to reduce our ecological footprint. Whether you choose kraft paper, bamboo, or recycled paper, every roll contributes to a greener future. Roll by roll, we make a positive impact together, and with colorful rolls we turn even the smallest room into a party.

Wipe Right, Change Lives