Our Impact in the Netherlands and Africa

The Good Roll is not just another toilet paper brand. We are on a mission! We don’t just want to provide the world with the (very very very) softest and most sustainable toilet paper; we want to make the world a little cleaner and greener. So, let’s take a moment to reflect on the impact we have made so far, both here in the Netherlands and on the other side of the Atlantic.

Impact in the Netherlands

Let's first make a leap to our little country, the Netherlands! Our mission started with offering 100% recycled toilet paper. That in itself was an epic leap towards a greener existence, considering that 27,000 trees are cut down every day for the production of the regular roll.

But that's not all. We have raised the bar for socially responsible entrepreneurship to unprecedented heights by setting up our own social workshop in Weesp. We believe that everyone who wants to work and is able to do so, should be given the opportunity to do so. That is why The Good Roll employs people who have a distance to the labor market and they help with packing and wrapping the toilet rolls.

By offering the right guidance, we enable people with physical or mental disabilities to gain work experience. This provides more structure and independence. That is why we have one internal and five external social workshops. The internal workshop is located at our head office in Weesp and the external workshops can be found in Gouda, Lelystad, Emmeloord, Amsterdam & Purmerend. All this has been made possible thanks to our collaboration with Sociaal Werkkoepel Amsterdam, day care of HVO-Querido, and Orion College.

Coen : "My favorite moment was when pancakes were made. I also liked the group photo we took, because we won a prize. "I think the best days are the days when the dogs are present."

Tulay : "My daily job is order picking, which I really enjoy doing because the working environment is so pleasant!" "I also like that everyone treats each other with respect."

The Good Roll Foundation - impact in Africa

Let's turn our eyes to the beautiful continent of Africa. Unfortunately, many people here are not blessed with access to decent, clean toilets. For that reason, we naturally want to work a little harder to make an extra impact. That is why we set up The Good Roll Foundation in 2018.

The Good Roll Foundation is the social sister of The Good Roll. We are involved in a range of projects that make the world a little better, including building sanitary facilities and spreading knowledge about essential sanitary products, such as toilet paper, menstrual pads and soap. Our mission? Improving the well-being of schools and communities that need our help. For example, we have already built more than 200 toilets in Ghana, improving 11,650 lives!

In addition, we work together with Simavi, an organization that has been active in improving the health of vulnerable communities in Africa and Asia since 1925. By donating 50% of our net profit to The Good Roll Foundation, our efforts can go beyond just building toilets; it also includes water, hygiene and health!

We hope to be an example for companies that want to show that sustainability and entrepreneurship can go hand in hand! Will you roll with us so that we can make even more impact. Would you like to support our foundation? A small donation can be made via this link; https://www.thegoodrollfoundation.com/donate