Albert Heijn x The Good Roll

The long-awaited day has finally arrived! It’s the moment every start-up dreams of. ‘Dream big’, they say? Well, we did! Get ready, because from now on you can also find our rolls while doing your weekly grocery shopping. We are now available at… ALBERT HEIJN!

Cheerful Choice in your cart!

Our baby, our classic and our favorite, The Cheerful Choice . From now on these fantastically cozy rolls are at Albert Heijn.

The toilet paper rolls at Albert Heijn are made of 100% bamboo paper and come in colorful packaging. Each package contains four cool rolls. Just like the recycled toilet paper, they are made without chlorine, dyes or strange odors. And the best part? The packaging is completely plastic-free and 100% biodegradable! That means you are not only making a soft choice for your skin, but also for the environment.

We have joined forces to further distribute our toilet paper and kitchen rolls. Our goal? To make a lasting impression that reaches far beyond the bathroom and kitchen.

Milestone

The collaboration with Albert Heijn is not only a milestone for us, but also a huge step forward in our mission to make everyone live a little greener and more sustainable! By selling our products in Albert Heijn, one of the most famous supermarkets in the Netherlands, so that many people can easily contribute to the environment. Good idea, right?

So, next time you're walking the aisles of Albert Heijn, don't forget to add a pack of Cheerful Choice toilet paper to your cart. It's not only good for you, it's good for the planet!