Comparison: which brand offers the softest toilet paper?

Number of plies and material types 

There are quite a few brands of toilet paper known for their softness. Edet Ultra Soft boasts four plies and a velvet-soft feel. Page Kussenzacht keeps things comfortable with three, and Nalys Excellence goes all-in with five plies of luxury for your bottom. Four or even five plies sound luxurious, but more is not always better. Because softness is not just about thickness, but also about the quality of the material.

But not every sheet of paper is the same. While brands like Edet choose multiple plies of virgin pulp, many private labels mostly go for cheap two-ply paper. The Good Roll does things a little differently: sustainable and comfortable, with two- or three-ply bamboo paper.

The Good Roll shows that sustainable and comfortable go perfectly together. Our bamboo rolls feel almost silky and show that you don't have to choose between softness and sustainability at all. Because true softness? That is not just in the plies, but also in the impact you make.

What do users say? Reviews and experiences

In addition to technical features, user experiences are at least as valuable in determining the softest toilet paper. On platforms such as Bol.com, Trustpilot, and Kruidvat, thousands of consumers share their experiences. These reviews show that softness is often one of the first things mentioned in an assessment.

Users of recycled toilet paper more often note that the paper feels "slightly stiffer" than they are used to from regular brands. Nevertheless, many reviews show that customers often accept the slightly rough texture of sustainable toilet paper for the sake of its eco-friendly nature.

It is striking that The Good Roll receives a lot of positive feedback on the softness of its bamboo products. People not only find the paper soft and strong, but are also pleasantly surprised that something so comfortable can also be sustainable. While traditional brands link softness to virgin pulp and multiple plies, The Good Roll shows that two or three plies of bamboo are already more than enough. Customers especially appreciate the feeling that they are truly doing something good with their choice – for themselves and for the world.

What stands out? People love soft, but are willing to compromise a little if it means their choice is better for the planet. 

Soft toilet paper vs. sustainability: can it go together?

A persistent myth is that the softest toilet paper cannot, by definition, be sustainable. And indeed: toilet paper made from virgin pulp often scores higher in terms of softness than recycled alternatives. But sustainability does not automatically mean compromising on comfort. Various brands have proven that it is possible to combine environmentally friendly choices with a pleasant user experience.

Recycled paper can be made softer through new technologies without increasing the ecological footprint. At The Good Roll, we have discovered how this works. Through clever combinations of materials and innovative production processes, we offer recycled and bamboo toilet paper that feels silky soft, yet is kind to forests, water consumption, and energy use. Satino Black does something similar: they combine sustainability with an advanced production process that makes the paper feel softer than traditional recycled options.

There remains a slight boundary: those who absolutely want the softest toilet paper may still end up with virgin pulp variants. But for those looking for softness and responsibility, modern sustainable brands offer a compelling alternative. Our bamboo toilet paper, in particular, proves that sustainability and softness can go perfectly together, as it feels velvet-soft.

What is the softest toilet paper according to us?

After comparing various brands and analyzing customer reviews, one thing is clear: anyone truly looking for the balance between softness and sustainability is in good hands with The Good Roll. Our bamboo line is often praised for its silky-soft feel, and that is without compromising on environment or ethics. Thanks to the use of fast-growing bamboo and sustainable production methods, we offer comfort as well as a lower ecological footprint.

Compare that with, for example, Edet Ultra Soft, which excels in luxurious softness with three plies of virgin pulp, but also comes with a much higher environmental impact. For consumers who value sustainability, that is often too high a price to pay.

Moreover, every purchase at The Good Roll contributes to sanitation projects and social employment. In this way, every roll becomes a conscious choice for softness, sustainability, and impact. Especially for families or people with sensitive skin, our unscented bamboo variant is a soft and responsible favorite.

In short, anyone who wants softness without the guilt chooses The Good Roll – soft on your skin and soft on the world.