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GIVE A SHIT!

Iedereen geeft om iets.

For the planet. For animals. For children. For equal opportunities. For clean toilets. For your family. Or just to never run out of toilet paper.  Everyone cares about something, right?   With Give a  Shit we show that impact doesn't always have to start with a major life change. Sometimes it starts with something you use every day. Like a toilet roll.

You're already in the bathroom, aren't you?

Every day we make dozens of small choices.  What we eat, where we shop, and which products we use.   Most people just don't think toilet paper has anything to do with that.   We do.   Because behind every roll is a choice. For raw materials, production, packaging, and the impact you make possible with your purchase.   You don't have to be perfect to make a difference. You just have to give a shit every once in a while.

Geef erom!

  • Recycled toilet paper was an important step forward for The Good Roll. But for us, it is not the final destination.

    That is why we are working towards a clear ambition: we want to have switched completely to bamboo by 2027.

    Bamboo grows quickly and offers us the opportunity to rethink how toilet paper is made. Not because one product solves every problem, but because we believe that things can be a little bit better every time.

    Roll by roll.

    [Impact figure: add one validated figure here regarding bamboo, raw materials, or production.]

  • For many people, a clean and safe toilet is something they take for granted.

    But it isn't.

    Worldwide, many people still lack access to safe sanitation. That is why we don't just use toilet paper to stock bathrooms. We also use our rolls to raise awareness and resources for better toilets and hygiene.

    During Give a Shit, we share stories about the people behind our products, our impact projects, and the partners working with us to create change.

    Not just on World Toilet Day.

    Every day.

  • Impact can be serious without communication having to be heavy. That’s why we’re hitting the streets with the question:

    What do you give a shit about? We’re making room for big topics, little obsessions, bad toilet jokes, and everything in between.

    Because maybe you care about clean oceans.
    Maybe about animals.
    Maybe about your kids.
    And maybe, most of all, about a toilet roll that isn't hung the wrong way.
    All valid.

    Share your answer with #IGiveAShitAbout or tag us via @thegoodroll.

Probeer het eens

WIN A TOILET! Yes. A real toilet. Together with Laufen, we are giving away a complete toilet.  The giveaway starts on October 1st and runs for six weeks. You can enter until November 11th. We will announce the winner on November 12th.  How to enter: 1. Follow The Good Roll and Laufen.   2. Let us know what you give a shit about. 3. Tag someone who deserves this new throne.

New rolls. New wrappers.

For Give a Shit, our stock is getting a new look.

In Q4, we are introducing:

- Two new regular duo-wraps.

- Two Limited Edition duo-wraps.

- A colorful campaign identity that deserves to be seen.


Toilet paper you won't want to hide behind a cupboard door.

Good shit on autopilot

Never run out of rolls at the wrong time again?  With a subscription, you decide:  - How many rolls you receive.  - How often we deliver.  - When to skip a delivery.  - When you want to pause. - When you want to switch to Bamboo.  Your subscription. Your rhythm. Your shit sorted.

What do you give a shit about?

For people.
For animals.
For the planet.
For fun.

It doesn't have to be perfect. It doesn't have to be complicated.

It starts with a choice.

GIVE A SHIT!