The Good Roll x Tony's Chocolonely

We are joining forces with Tony's Chocolonely! This partnership is not only sweet, but also socially responsible, and promotes positive change in the world! Sounds delicious, right?

Our collaboration

Both we and Tony's Chocolonely are committed to fair pay for farmers. We are convinced that this is not only good for the farmers, but also brings about positive change. Tony's Chocolonely is a leader in fair trade in the cocoa sector, where they have direct contact with farmers and offer them fair prices to combat child labor and exploitation. We do something similar, but then with the construction of toilets. With us, the farmers also get what they deserve. We are both doing our bit to create a world in which doing good is the norm. Will you join us?

The Chocolate Pioneer

Tony's Chocolonely, known for its fantastic chocolate bars, has a cool origin story. In 2005, a group of journalists and their production team started this company with the goal of tackling the injustices in the cocoa industry. They didn't want to be just another chocolate producer, but something more. Their mission was simple: "Together we make 100% slave free the norm in chocolate''.

But what makes Tony's Chocolonely different from other chocolate brands? Camille, the Culture and Experience champ at Tony's, explains that the company stands out because of their commitment to Five Sourcing Principles . This includes paying a fair price and ensuring 100% traceable sources. Their business model shows that they genuinely care about the well-being of cocoa farmers and their communities. Tony's Chocolonely doesn't just talk the talk; they are walking the walk.

The Recipe for Change

Our mission to provide clean and safe toilets for all aligns seamlessly with Tony’s Chocolonely’s commitment to providing fair wages to farmers throughout the cocoa supply chain. This partnership is not just about doing business, but focuses on what sustainability is really about. It’s a lesson in how even the simplest of things can contribute to a greater cause. Camille emphasizes the partnership, saying: “Our partnership with The Good Roll goes beyond just buying sustainable toilet paper. It serves as a constant inspiration and reminder that every action, no matter the scale, can create positive change. The toilet paper we use every day now tells a story about our commitment to shared values.”

And to support each other even more, products were also included in the Tony's Chocolonely "Quarantine Package", as a reassuring gesture during the challenging days of the COVID-19 pandemic. It was a show of caring for each other, even in the smallest gestures.