Rabobank x The Good Roll

Making the world a little better, that is what several companies do. But as a Dutch social enterprise we literally have a positive impact all over the world. Our sustainable toilet rolls are packaged in the Netherlands by people with a distance to the labor market. The striking rolls are sold in several countries, and with part of the profit we build clean toilets in Ghana, among other places.

The first thing you notice about our rolls is the cheerful packaging with humorous texts. 'Our mission is 'Making the world less shitty', says founder Melle Schellekens. 'Our rolls look cool and therefore attract your attention. If you look closer, you will discover that we do much more than just make the beautiful wrappers. In this way, we make the first step towards sustainability easier for many people.'

Our mission is 'Making the world less shitty.'

People with bad luck on the road

Making the world less shitty already starts in the Netherlands. Melle: 'The wrapping and packaging of our products is done largely by people who are distanced from the labor market. For example, they have physical complaints, or simply have a breakdown on the road. We offer them guidance or adjustments to the workplace. For example, we have a driver who no longer dared to drive, but is being guided by us to regain confidence. We also work together with De Regenboog Groep, with whom we offer work and social contact to the homeless. In this way, we already offer work to more than 50 people.'

Full circle

'Our recycled paper consists of 100% recycled raw materials and meets the strict environmental requirements such as Der Blaue Engel and the EU eco label', Melle continues. 'We now sell it in the Netherlands, Belgium, Germany and the UK'. And more countries will be added soon. 'We donate fifty percent of our net profit to causes that support the construction of sanitary facilities in Africa.

“The new way of doing business: sustainable, social and profitable.”

This is how our win-win-win concept comes about: a socially produced, 100% tree-friendly toilet roll that ensures safer and cleaner toilets. In addition, we are setting up a factory in Ghana for the production of bamboo toilet paper. In this way, we try to keep our entire circle as sustainable as possible.'