Our Dream and Future

In a world where sustainability and social responsibility are becoming increasingly important, we are at the forefront of the fight to realize a cleaner future. Read here how we want to increase our impact in both the Netherlands and Africa in the future!

Making a difference in Africa

Our future plans revolve around continuing and expanding our work in Africa, after selling our previous factory we are now going to build a new even better pulp factory. At the moment we donate 50% of our profit to the construction and maintenance of toilets in developing countries, with a focus on Ghana. We do this because we believe that clean water and safe sanitation are the basis for a healthy, happy and dignified life!

To really make a difference, we all need to work together. Ambition is the chain change. We don't want to keep the recipe to ourselves, but to really make the world a better place.

Netherlands and the rest of the world

In the Netherlands, we have already conquered a place with brands such as Jumbo, Crisp and Vondel Gym. And guess what? Our products are embraced by environmentally conscious shoppers who are not only looking for top quality, but also want to make a positive mark on our world. As for our future plans, we want to continue expanding our range and conquer even more stores, so that even more people can enjoy our sustainable toilet paper.

And it doesn’t stop there! We’ve expanded our borders to the UK. Thanks to an exclusive partnership with the well-known supermarket chain Asda, our products are available in over 300 stores! This opens up new opportunities for us and allows us to share our mission with even more people.

What's next?

What’s on the agenda? We are determined to grow further and make an even bigger impact. We are currently working hard to set up a new bamboo pulp paper factory in Ghana, where local craftsmen will be involved in producing paper pulp. This will not only create jobs, but also help the planet! Our goal is to provide 25 million people in Ghana with toilets, together with other partners. We focus on existing and new cooperatives, where we give work to 50,000 farmers. Our goal is also to make bamboo mainstream. This way we can compete with the other big brands and make a mega impact!

In addition, we are taking big steps to become the first Fair Trade toilet paper in the world! A kind of Tony Chocolony, but then for toilet paper. We are growing enormously with our partners. Because we have grown so fast, we have been able to purchase external workshops. So we are scaling up, to make our impact even greater!

Our dream, our future

At The Good Roll, we are going all-in when it comes to our future plans. We are not simply shooting for concrete sales targets; no, we want to change the world by giving one million people access to clean and safe sanitation. That means building at least 200,000 toilets in developing countries. We have already started building 300 toilets, but we still have a long and exciting journey ahead of us.

Since we’ve been growing so fast lately, we’ve launched a new round of funding! This allows everyone to become a co-owner! Together, we can make a positive impact on the environment, public health, and communities in need. Will you join us in making our world a cleaner and healthier place, one roll at a time?