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Visit our pop-up store at Utrecht Central Station!

Good Roll producten ·
Bezoek onze pop-up store op Utrecht Centraal!

After last week’s exciting announcement that our products can now be found at Albert Heijn, we have even more exciting news! Starting Monday April 16th, we will have our one and only pop-up store at Utrecht Centraal! So, imagine this: you’re running late, or just have some free time and suddenly you realize, “damn, I’m out of toilet paper at home”? Or maybe you’re curious about our cause and why more sustainable options are so important? Well, your prayers have been answered, because we’re making it all very easy for you!


Track yourself to WC Happiness

This week is all about you and sustainable bamboo toilet paper!

We would like to introduce you to our mission and our products! We organize great contests, where you can win free toilet paper for a year (!!) and put together your own bag of rolls . In addition to these awesome contests, you can also learn more about our production process. And of course experience a lot of fun!


But what can you actually buy in our pop-up store? Well, to introduce everyone to our various rolls, you can admire different packages of limited editions, such as the Cheerful Choice, The Panda Edition, Miffy and the African Art Line. These are available in bundles of 4 for only €4.75. This way you can discover which design looks best on your toilet and which toilet paper is the softest for your bottom! We also sell a number of other cool products, but you can best come and see them for yourself ;)

Nice and central

Step into a world where sustainability is paramount! We’re not just about great toilet paper; we’re striving for a better future for our planet and everyone who lives on it. By choosing our products, you’re helping to create a cleaner, greener world for generations to come. But there’s more! We don’t just want to inspire, we want to inform. Our friendly team is ready to answer all your questions and provide you with handy tips on how to make a positive impact yourself. So what are you waiting for? Come and join us!

The pop-up store is open every day from 16 to 21 April from 8:00 to 20:00 in the station hall of Utrecht Centraal, at track 20-21. On Saturdays and Sundays we open at 10:00 and close at 18:00. Will we see you there?



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