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The Whole of Holland Poops!

Just making an impact for a bit

Let's be honest. Everyone does it. On average, we spend a few years of our lives on the toilet. We scroll, read the news, quickly reply to a text, or simply enjoy a few minutes of peace. It might just be the most universal moment of the day. And yet, we hardly ever talk about it. We prefer not to talk about toilet paper. It’s something we buy, use, and forget about. That is precisely where our story begins.

Behind every role lies a choice

For most people, toilet paper is a product they take for granted. Yet, the choice of a roll has more impact than you might think. The global paper industry is still largely dependent on wood pulp. This means that millions of trees are used worldwide for a product that is often used only once before being flushed down the toilet. At The Good Roll, we consciously choose bamboo. Bamboo grows quickly, requires less water, and does not need to be replanted after harvesting. This makes it a more sustainable alternative to traditional toilet paper.

Impact starts at the source

Our bamboo is grown by farmers in Ghana. By working together in a fair supply chain, they receive an average of 59% more income than before. This not only impacts their own lives, but also those of their families and the surrounding community. In Akosombo, over 150 colleagues work in our own factory to produce our toilet paper. This is how we keep more value in the country where the raw material originates and build a stronger local economy together. It is not just about making a better product, but also ensuring that everyone in the chain benefits from it.

A role that goes beyond the bathroom

Every purchase also contributes to The Good Roll Foundation. With the Foundation, we build safe school toilets in Ghana, giving children access to proper sanitary facilities. Something that is still not a given for millions of children worldwide. A toilet may seem like a small thing. But access to proper sanitary facilities means better health, more safety, and a better chance at an education. That is why we do not see a roll of toilet paper as an end product, but as the beginning of a positive impact.

All Holland Shits

With this campaign, we don't just want to bring a smile to people's faces. We want to invite them to look differently at something they use every single day. Everyone poops. That may well be the only thing we can all agree on. And that is exactly why it is a moment where we can make an impact together. Not with grand gestures. But with a small choice you are already making anyway.

Make an impact with it.

Whether you choose a roll of toilet paper, a box of tissues, or one of our other products: every purchase contributes to a chain in which people, nature, and community strengthen one another. We call that the Circle of Goodness. A chain in which farmers, colleagues, partners, customers, and the Foundation work together to build a better future. Because if all of the Netherlands is pooping anyway… you might as well make a real impact while you’re at it.

Try it yourself now