The Good Roll Decorates AFAS Live!

In April we announced that AFAS Live, one of the largest and most iconic venues in the Dutch music industry, took a giant step towards sustainability by switching entirely to bamboo toilet paper from The Good Roll! This was a huge achievement if you ask us, and one that we are still incredibly proud of to this day. But AFAS didn't think those rolls were enough; "we want more", they thought. And of course, The Good Roll wouldn't be The Good Roll if we didn't get super creative with that. You ask, we deliver!

Jar of Art

Hold on tight, because we can finally announce that ALL toilets at AFAS Live have been plastered with our own unique The Good Roll designs, thanks to the great collaboration with Groove Graphics. The moment you take a break from the music serenades, you can hide in the toilet and admire the beautiful, colorful and inspiring designs that have been specially designed to brighten up your experience. We are full of praise for this gigantic achievement and the creative freedom that AFAS has given us.

WC Wow Factor

AFAS Live attracts more than 500,000 visitors annually. That means that 500,000 people get the chance to discover the importance of small, sustainable adjustments and hopefully get inspired to support our mission. It is bizarre to think that a simple visit to the toilet can contribute to a greater awareness of sustainability and environmental friendliness.

This project is a great example for us of how collaboration and creativity can go hand in hand to make a positive difference. We would like to thank AFAS Live for their trust and vision, and Groove Graphics for their craftsmanship and dedication.

When are you going to admire the cool toilets and have a dance?