The Good Roll Foundation

Our Foundation exists to ensure that the money we raise from the sale of our rolls is spent as effectively as possible on building sanitation, without making a profit.

The Good Roll donates 50% of its net profit each year to building toilets in developing countries. This is the (net) profit that remains after the costs incurred, such as personnel and rent for our office, have been deducted.

Because we believe in our entrepreneurship and our mission/vision, we want to keep a maximum amount that we reserve for the donation to our foundation & for our collaboration with SIMAVI for the construction of toilets.

That is why we have fixed our “overhead costs” to a maximum of 30%. Should the costs exceed 30%, the additional costs will be deducted from our profit share and will not be charged to our Foundation. This way, we remain fully focused on our mission, namely building toilets and improving people’s lives in those countries where they do not have this primary necessary basic provision.

We give a shit!

On April 1 of each fiscal year, we publish our annual financial figures. The donation goes to our Foundation, which distributes it over our projects with, for example, SIMAVI. Our impact meter accurately reflects how many toilets we have built and will build. This makes this impact meter partly fictitious, but it always provides a good picture of our mission, the ongoing projects and what the counter will be when we draw up our annual figures.