NEW: The Cheerful Choice... When Nature Calls

Exciting news! We’ve jazzed up our Happy Choice and given it a whole new look. Together with design agency ShopAround and artist Xerxes, we’ve given our sustainable recycled rolls a new theme: “When Nature Calls.” Because let’s face it, no matter who or what you are, when Mother Nature calls, we all respond!

At The Good Roll, we believe in being environmentally friendly and making a positive impact on the planet. Our sustainable toilet paper not only provides for your daily needs, but also helps improve the lives of people in need. We donate 50% of our profits to our foundation, where we work with local communities to build and maintain toilets and provide education on menstrual hygiene.

In our new Cheerful Choice box, each roll has a unique identity that highlights the connection between all living things and nature. The vibrant design is not only beautiful to look at; it represents the positive change we can create together, one roll at a time. From bears that can’t stop growling to flowers that need dirt to grow and become beautiful blooms, everything, just like our toilet paper, is connected to nature. Our packaging tells stories of wildlife, flowers, sun and rain, forests, mushrooms and mountains. Let’s explore the stories behind all six new packs, or create your own story with your wildest imagination!

Wrap Forest: 'When Nature Calls'

"When nature calls," you have to answer - whether you like it or not. Big or small, rich or not so rich, we all have to answer the call of Mother Nature. And let's face it, it's pretty inconvenient when she's occupying the toilet. But there are always a few crazy types who find it funny.

Wrap Flowers: 'Every Flower Must Grow Through Mud'

Even the most beautiful flower needs some fertilizer. And believe us, it usually doesn’t smell like roses. But the flowers don’t mind. As long as they smell nice and look beautiful, they even welcome a bee or a stinking beetle for a stopover.

Wrap Cloud: 'Where the Sun Doesn't Shine'

After the rain comes sunshine, making everything seem brighter - except when you're walking around the campsite with your toilet roll. Then you might feel a bit like an odd bird.

Wikkel Wildlife: 'Blowing in the Wind'

When someone farts, chances are you’ll burst out laughing. Animals, like people, have their own version of wind music, and they have a lot of fun doing it. Bears giggle at their powerful farts, badgers and foxes let out thunderous farts (the fox even produces one so loud he has to cover his ears), and even rabbits join in the symphony. Everyone is “blowing the wind,” and it’s perfectly natural that they find it hilariously entertaining!

Wrap Mushrooms: 'Why Do Stinkhorns Stink'?

Ever wonder why some mushrooms stink to high heaven? Blame it on the gnomes. They don’t have toilets at home, so they use mushrooms as their personal potty. And that, my friend, is why mushrooms don’t smell so good. Gnomes also have a strong aversion to toilets—a lesson you learn early. If you ever forgot to flush as a kid, your mom probably yelled, “Flush! Gnomes don’t do it!” Anyway…

Wrap Mountains: 'Hard as a Rock'?

Mountains are huge show-offs. Why else would they be so big? But did you know they are also big fans of poop and pee jokes? Yes, they have a mountain of humor, even when they are as hard as a rock!

Our new Happy Choice collection is more than just eco-friendly toilet paper - it's like a fun journey to the great outdoors. Every pack has its own story, from answering the call of nature in Pack Forest to laughing with animals in Pack Wildlife. Let's have a good laugh and be environmentally conscious together!