Pioneering Change: The first Fair Trade toilet paper in the world

The Good Roll x World Fair Trade Organization

In an era where the giants dominate, The Good Roll is on a mission to redefine the toilet paper industry. Imagine, toilet paper that not only wipes away your worries, but also directly positively affects the lives of local entrepreneurs. That’s why we decided to make a bold move!

Drumroll, please! We're over the moon to announce that we’re teaming up with the World Fair Trade Organization to become the world's very first Fair Trade toilet paper brand in the world! Unlike conventional toilet paper brands, we’re committed to more than just providing a soft and strong product. We’re here to change the way we source, trade, and wipe toilet paper forever.

Ghanaian Circle of Goodness

The first toilet paper brand that works hand in hand with farmers. With our 'Circle of Goodness,' we've got a plan to make sure revenues don’t disappear into the pockets of corporate giants, but rather end up directly with the farmers in Ghana. These dedicated farmers grow bamboo for us, while we help them diversify their income streams, ensuring they get their well-deserved slice of the toilet paper pie.

Teaming up with awesome partners like Fair Trade, B-Corp, Solidaridad and Farmerline, we dream of a world where entrepreneurship equals taking care of our planet and its inhabitants. Some call that a social enterprise, we call it common sense!

Fair Trade principles at the core

It's not just about being eco-friendly; it's about being fair, which is why we follow the ten principles of the World Fair Trade Organization. These principles ensure that economically disadvantaged producers get equal opportunities, promote transparency and accountability, and eliminate child and forced labor. They're committed to fair payments, combating discrimination, ensuring good working conditions, and promoting gender equality. Our goal is to empower farmers without making them solely dependent on bamboo income. Because let's face it, a fair world is a fun world, and we're here to spread the joy!

Curious about the steps we will take to become Fair Trade? We'll be sharing a new blog every two weeks, where we dive deep into the behind-the-scenes of becoming Fair Trade. So keep an eye on our website and social media channels. If you're the impatient type (we don't blame you), and you're just itching to know more about this one-of-a-kind collaboration, don't be shy! Shoot an email over to Jeroen at jeroen@thegoodroll.com!

Crowdfunding

We invite you to become a crucial part of this radical change in the supply chain. By investing in our crowdfunding campaign, you're not just supporting the road towards the first Fair Trade toilet paper brand; you're becoming a champion for Ghanaian farmers, sustainable agriculture, and community development. Together, we can turn a simple daily ritual into a powerful force for positive change. Join us on this exciting journey towards a more ethical and eco-friendly future. Let's roll towards a brighter tomorrow, one roll at a time.