The Dutch Choice

The Good Roll x Heinen Delfts Blauw
The Dutch Choice

Time for a new revolution and a bathroom evolution!

With an ode to the traditional Dutch cultural heritage , we partnered up with Heinen Delfts Blauw for limited-edition designs to turn your toilet classic, elegant, traditional yet funny and trendy.

Collect the limited-edition designs before they’re gone!

*Only available in 3-PLY.

  • Super soft

  • Super strong

  • More Sheets

  • 3 PLY 250 Sheets

  • 100% Tree Friendly

  • With EU Ecolabel

  • European paper

  • Without chemicals

  • Toilet paper that Builds Toilets

Time for a new revolution and a bathroom evolution!

With an ode to the traditional Dutch cultural heritage , we partnered up with Heinen Delfts Blauw for limited-edition designs to turn your toilet classic, elegant, traditional yet funny and trendy.

Collect the limited-edition designs before they’re gone!

*Only available in 3-PLY.

  • Super soft

  • Super strong

  • More Sheets

  • 3 PLY 250 Sheets

  • 100% Tree Friendly

  • With EU Ecolabel

  • European paper

  • Without chemicals

  • Toilet paper that Builds Toilets

24 rolls
3-PLY
💵Best value
info
🌳100% tree-friendly
info
what our mission looks like
what our mission looks like

Daily wiping with our roles has serious impact

impact on trees

0

trees saved
tree saved
impact on toilets

0

toilets built
toilet built
impact on lives

0

lives improved
live improved

Reviews

You don't have to believe us, but(t) this is what others think of The Good Roll:
  • Very fine... The first box full of cozy colored wraps was a treat. It also brightens up the toilet. We use the wraps as gift paper so they get a second life ;) Warmly recommended
    Mariska West Mariska West
  • Top quality toilet paper! It's fantastic toilet paper, lasts super long and then also the underlying thought.............very awesome!
    Pals Wagenaar Pals Wagenaar
  • We got the bamboo toilet rolls without the cute packaging. I was a little skeptical at first: it did feel nice and soft but so thin. I guess we would have to use a lot of it. But as it turns out, it's super soft and super strong! And we don't need much paper at all at a time! We are happy with the bamboo rolls. (Also with the kitchen rolls, by the way)
    Marjootje Marjootje
  • Nowadays our toilet is a party. No longer a boring toilet roll that does not amount to much, but a real delft blue toilet with the rolls of the dutch choice. They are also really nice rolls to use. And then to think that by simply using my toilet rolls I can also contribute to a better world. We do not want anything else!
    Kelsey Kelsey
  • Toilet paper whose roll is not "rolled through" in one day, the paper feels pleasant to the touch, it doesn't clog the toilet and then you're also playing a roll for a good cause. And on top of that, the cute packaging makes you totally happy. Just do it!
    Karen Panis Karen Panis
  • I'm always looking for sustainable substitutes for everyday products. And this is one of my favos, though. Tree-friendly paper, more sheets per roll, building toilets in developing areas and no plastic? Am I dreaming? It's a lot more comfortable in that little room!
    Jan Jan
  • No more dragging paper around. The unpackaged 3 ply version is nice to use. And it gives a good feeling that I no longer use plastic packaging. The good roll gives a good feeling in every way !
    Harriet Harriet
  • Fair is fair: marketing this product in this way: fantastic! You understand. I didn't really have time for this shit, but shit! Now I suddenly want to poop in a climate-neutral way.
    Niels, Veek Niels, Veek
  • A friend tipped me off about you guys. What a great company you guys are . and your website is really pure antidepressant. I am sitting here with a big smile and a bucket of enthusiasm that has been released. I wanted to give that back. I can't wait to have those happy rolls in my toilet. And I am going to promote your product where I can, so cool this ! - Joan
    Joan Joan

Let's make the world less shitty

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humans
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for
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