You better sit down for this...

We are The Good Roll and we make 100% recycled paper. Our mission: Safe and clean toilets for everyone! That is why we use 50% of our net profit to construct toilets in various countries in Africa.

The Good Roll originated from a collective frustration. There are 2.3 billion people worldwide who do not have access to safe and clean toilets, this is one third of the world's population. In addition, 270,000 trees are cut down every day for the production of toilet paper.

Shocking figures if you ask us. So shocking that they inspired us to develop The Good Roll; an initiative to tackle both problems. A unique Dutch win-win concept: a 100% tree-friendly toilet roll, made from recycled paper. At the same time, in collaboration with our foundation & Simavi, we use part of our proceeds to give as many people as possible access to safe and clean toilets. 

In addition to being 100% environmentally-friendly, we also make a social contribution at our workplace.

We have chosen to work with government-directed social workplaces for a part of our production process. This way, The Good Roll offers work and guidance to more than 75 people that in some way have difficulty entering the labor market. They may have a physical, mental or psychological disability, or they might just have had problems on the road we call life. These people are offered a chance to work in circumstances that work for them.

We firmly believe that everyone can make a valuable contribution, no matter how small, to The Good Roll.