THIS IS WHY WE ROLL
You better sit down for this...
We are The Good Roll makers of 100% European recycled paper. Our mission: Safe and clean toilets for everyone! That is why we use 50% of our net profit to construct toilets in various countries in Africa.
The Good Roll originated from a collective frustration. There are 2.3 billion people worldwide who do not have access to safe and clean toilets, this is one third (!) of the world's population. In addition, 270,000 trees are cut down every day for the production of toilet paper.
Shocking figures if you ask us. So shocking that they inspired us to develop The Good Roll; an initiative to tackle both problems. A unique Dutch win-win concept: a 100% tree-friendly toilet roll, made from European recycled paper. At the same time, in collaboration with our foundation & Simavi, we use part of our proceeds to give as many people as possible access to safe and clean toilets.
The Good Roll
We make the world less shitty.
Toilet paper that builds toilets.


SHELTERED WORKSHOP
In addition to being 100% environmentally-friendly, we also make a social contribution at our workplace.
We have chosen to work with government-directed sheltered workshops for a part of our production process. This way, The Good Roll offers work and guidance to more than 75 people that in some way have difficulty entering the labour market. They may have a physical, mental or psychological disability, or they might just have had problems along the road of life. These people are offered a chance to work in circumstances that work for them.
We firmly believe that everyone can make a valuable contribution, no matter how small, to The Good Roll.
Read more about our sheltered workshop here.


Want to read more about us? Check our 2021 annual report!
Click here
Our team
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Melle Schellekens
Founder & The Creative CaptainWanna collab or know more about our awesome story? Give Melle a shout! -
Sander de Klerk
Founder & Chief Rolling OfficerGive Sander a shout if you want to roll out some goodness! -
Lars Kappen
Wizard of PartnershipsOur partner in crime who's helping us grow every single day. -
Faisal Ahmed
co-Founder & Chief Rolling Officer the goodroll AfricaBorn and raised in Ghana, this allstar is closely involved with our projects in Ghana! -
Taliza Vermeulen
Manager of HappinessWill help the sh*t out of you. -
Desiree van Geldorp
Company Mother, H.R & JobcoachKeeps everything rolling in our (social) workplace. -
Pien Smit
Director of LOO-gisticsKeeps everything on track so we can roll out smoothly. -
Veronica Sint Jago
Sales RockstarFor Great Business Opportunities Veronica's your delight! -
Arsenio Struiken
The "Green" Paper ManMakes money roll and is getting bills paid! -
Godard van Beekhoff
Found Development ManagerFund development for The Good Roll Foundation, and The Good Toilet -
Chris van Dijk
Chief Financial officer a.k.a "The Money Maker"Solves the problems before we see them.
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Patrick van de Peet
Sales Ambassador of United Kingdom -
Michiel Schoenmaker
Sales Ambassador of Germany