The Good Roll

Normal toilet paper is made from freshly cut wood, while recycled toilet paper comes from 100% post-consumer paper waste such as books, used paper & boring leaflets.

Recycled toilet paper keeps trees in the ground and ensures that they can do what they do best: Keeping our air clean!

All trees have value, some offer habitat for animals in the wild, they protect the soil against erosion and they keep our air clean. In short Trees need to live and not be flushed! There is more than enough waste paper worldwide that we can use for our toilet!

The forest is too valuable to flush away. Use recycled paper!

Good for your bum and good for the planet!  

Imagine having to live without a toilet and going out at night, in the dark, all by yourself, to find a private spot. 

People who do not have a toilet, have to relieve themselves in very unhygienic circumstances; in clumps of bushes, behind little huts or walls, or above open water. For 2.3 billion people, this is their daily reality. 

A third of the world’s population have to relieve themselves in open air because there are no safe toilets. This is not only uncomfortable, but it’s unhealthy and dangerous too. Every year over 760,000 children under five die of diarrhoea alone. There’s also added danger for the many women and girls who have to do their business in open fields where there is a greater risk of being attacked by men. 

The consequences of not having a toilet and being exposed to far-reaching health risks are almost inconceivable to us, but, most of all, they are unacceptable. For this reason, The Good Roll supports the ‘WASH and Learn’ projects run by the Simavi Foundation in Africa. 

If you buy The Good Roll toilet paper, you are supporting our mission - using the toilet paper bought here, to provide toilets in developing countries. 

We invest 50% of our net profit from sales of The Good Roll with our partners in the Simavi Foundation for the installation of safe toilets in East Africa. But, having access to a safe toilet is not only important in one’s own home, safe toilets must also be available in public places, such as schools, if we are going to improve basic health. By building these toilets and disseminating knowledge about hygiene, life-threatening diseases are prevented and children are able to go to school safely. This way, they can develop and break out of the vicious circle of poverty. 

We invest 50% of our net profit from sales of The Good Roll with our partners in the Simavi Foundation for the installation of safe toilets in East Africa. But, having access to a safe toilet is not only important in one’s own home, safe toilets must also be available in public places, such as schools, if we are going to improve basic health. By building these toilets and disseminating knowledge about hygiene, life-threatening diseases are prevented and children are able to go to school safely. This way, they can develop and break out of the vicious circle of poverty. 

Good health is the basis of everything.

It enables you to believe in yourself, take things into your own hands and make your dreams come true. Only with a good health can you and your family develop and escape poverty. The Simavi Foundation is committed to enabling vulnerable groups of people in Africa and Asia, particularly girls and women, to lead a healthy life, by: 

• Improving their hygienic circumstances and providing access to drinking water and sanitary facilities, and
• Enabling individuals to make well-informed decisions about their sexual and reproductive health and rights….free from discrimination, coercion and violence.