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Please sit down, have a really good look at this.

A unique concept in toilet paper: one that uses 50% of its net profit to support the building and improvement of sanitary facilities in developing countries. A new concept, born out of shared frustration. Every day some 270,000 (!) trees are felled to produce toilet paper. And there are currently 2.3 billion (!) people who do not have access to safe, clean toilets - about 32% of the world’s total population.

Alarming figures if you ask us. So alarming, that they inspired us to develop The Good Roll; an initiative that we can use to tackle both problems at once. A uniquely Dutch concept: a 100% tree-friendly, ecological toilet roll made from recycled paper ... and good sanitary facilities provided for as many people as possible by using a proportion of our net profit and investing it in the Simavi Foundation.

To make it even more attractive, this is a super-soft, inexpensive, colourful and luxurious designer-roll, delivered to at your doorstep in a very special way.

The Good Roll
Toilet paper that builds toilets.

The Good Roll is an initiative of Melle Schellekens and Sander de Klerk

Social enterprise & workplace

In addition to being 100% sustainable, we also want to make a direct social contribution.

That is why we have chosen to work with a social workplace for the wrapping and packaging of our products. In this way we offer work and guidance to more than 50 people.

These are people with a distance to the labor market. For example, because they have a physical, mental or psychological disability. Or have (had) problems or have been addicted.

Whatever the reason, Together with our partner, we believe that everyone has value and if he or she wants to work.

Meet our team

  • Sander de Klerk

    Chief Rolling Officer
  • Melle Schellekens

    The Creative Captain
  • Dennis Buis

    Chief Loo-gistic Officer
  • Frank Wanders

    The Wisdom By Experience Officer
  • Micha Gudmundsson

    Green Paper Boy
  • Givens Appiah

    Green Paper Girl
  • Pebbles



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